On April 5, HYBE uploaded a clip confirming the merger of Ithaca Holdings into HYBE. This “million-dollar deal” caused a stir around the world when the big Kpop will “acquire” Ithaca Holdings, including SB Project (the management company of Ariana Grande, Justin Bieber, J Balvin, and Demi Lovato) and label Big Machine Label Group.
This merger will make HYBE one of the largest and most influential entertainment companies in the world. Up to now, all of the subsidiaries in the HYBE “ecosystem” have the following names: BTS, TXT, SEVENTEEN, NU’EST, GFRIEND, ENHYPEN, ZICO, Justin Bieber, Ariana Grande, J Balvin, Demi Lovato, Thomas Rhett, Florida Georgia Line, Lady A, …
The highlight of the clip is when a series of artists “in the same house” HYBE congratulates this impressive combination. At first glance, the audience around the world can see HYBE’s “spirit” when accepting Ithaca into the same “ecosystem,” helping BTS’s management company “expand” not only in Korea but also in the Global.
BTS said, “This news is so shocking that we are extremely excited. Ariana Grande, Justin Bieber, J Balvin! The crew behind these wonderful artists has gone home with HYBE. We are really excited that many artists that we love become members of the big family.
RM and SUGA emphasized, “It feels like our world is becoming more connected and smaller. We are witnessing these impossible things come true, such as this incredible news. This surprise! “
J Balvin, the male artist of the hit song “Mi Gente” and another series of vibrant Latin songs, also said that this collaboration would push everything to a new level. He also did not forget to congratulate Scooter Braun and President Bang.
Demi Lovato and SEVENTEEN also expressed their excitement at this collaboration. Justin Bieber also expressed his feelings briefly, congratulating Bang President and Scooter Braun, and expressed his optimism about the international collaborations that will take place in the future.
The clip has no new content because most of the public already knows quite well about the merger between Ithaca into the “ecosystem” of HYBE and the opportunities open to both sides’ artists when going to the same home. However, it is worth noting that Ariana Grande’s absence in the congratulatory clip above.
It can be seen that, although the SB Project and Big Machine Label Group have many affiliated artists, the three biggest names are Ariana Grande, Justin Bieber, and Demi Lovato. Among the three biggest names, Ariana Grande still has the biggest position and value in the present time, similar to BTS on the Big Hit Music side. In general, Ariana Grande is clearly one of the most influential young female artists in the world at the moment.
Therefore, the absence of Ariana Grande in the clip congratulating the merger made the public feel confused. Although there are still many artists from both companies that have not appeared in the clip, the absence of “sub-diva” is still regrettable.
Most likely, because she has a busy schedule, she cannot do the congratulation clip. However, look at Demi Lovato, Justin Bieber, or J Balvin; these are short clips captured by the phone. It’s hard to believe that Ariana Grande doesn’t have time to shoot a short clip to celebrate, especially as SB Project’s biggest celebrity!