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Concepts for ATEEZ’s 2022 Summer Photobook & NCT Dream’s ‘Hello Future’ Draw Comparison

A few weeks after ATEEZ’s 2022 Summer Photobook was teased, its concept created a buzz online as it is allegedly similar to the concept of NCT Dream’s “Hello Future.” Check out the photos below.

ATEEZ’s 2022 Summer Photobook Gets Compared to NCT Dream’s ‘Hello Future’ 

On Aug. 26, KQ Entertainment released some previews for the upcoming release of ATEEZ’s 2022 Summer Photobook later this month. The pre-order for the item also began on that day.

ATEEZ 2022 Summer Photobook

(Photo : Facebook: ATEEZ)
Concepts for ATEEZ’s Summer Photobook 2022 & NCT Dream’s ‘Hello Future’ Draw Comparison

The previews include individual photos of ATEEZ’s eight members Seonghwa, Hongjoong, Yeosang, Mingi, Yunho, Wooyoung, San, and Jongho. The boys sit on the green grass and wear bright outfits, displaying their attention-grabbing visuals.

Apart from the pictures, a preview video was also uploaded to ATEEZ’s YouTube channel. The video features fun and happy activities the members recently did together, from running on the seaside and playing games to rafting and cooking.

ATEEZ 2022 Summer Photobook

(Photo : Facebook: ATEEZ)
Concepts for ATEEZ’s Summer Photobook 2022 & NCT Dream’s ‘Hello Future’ Draw Comparison

According to a tweet, ATEEZ’s 2022 Summer Photobook contains a 204-page photobook, a 26-page photo diary, a set of eight postcards, a pouch, a 115-minute making DVD and its digipack, and a random limited polaroid.

Of course, the release of the group’s summer photobook is a great news among ATINYs. On the contrary, some Korean netizens seem unhappy about it, as they believe that its concept is the same as NCT Dream’s “Hello Future,” a repackaged album released in June 2021.

ATEEZ 2022 Summer Photobook

(Photo : Nate Pann)
Concepts for ATEEZ’s Summer Photobook 2022 & NCT Dream’s ‘Hello Future’ Draw Comparison

On Sept. 18, one netizen made a post on the online forum Nate Pann titled, “What do you guys think of ATEEZ plagiarizing NCT Dream?” The post contains the individual photos for ATEEZ’s 2022 Summer Photobook and NCT Dream’s “Hello Future.”

The netizen then at the bottom, “There are too many overlaps, this is plagiarism – vote up. This kind of concept is common, it’s not plagiarism – vote down.”

ATEEZ 2022 Summer Photobook

(Photo : Nate Pann)
Concepts for ATEEZ’s Summer Photobook 2022 & NCT Dream’s ‘Hello Future’ Draw Comparison

ATEEZ 2022 Summer Photobook

(Photo : Nate Pann)
Concepts for ATEEZ’s Summer Photobook 2022 & NCT Dream’s ‘Hello Future’ Draw Comparison

Looking at the images, it is apparent that some ATEEZ and NCT Dream members are wearing accessories, such as necklaces, while others are sporting colorful clothes. Hence, the Nate Pann user thinks ATEEZ “copied” NCT Dream.

ATEEZ 2022 Summer Photobook

(Photo : Nate Pann)
Concepts for ATEEZ’s Summer Photobook 2022 & NCT Dream’s ‘Hello Future’ Draw Comparison

ATEEZ 2022 Summer Photobook

(Photo : Nate Pann)
Concepts for ATEEZ’s Summer Photobook 2022 & NCT Dream’s ‘Hello Future’ Draw Comparison

The Nate Pann post has since accumulated more than 51,000 views and almost 200 comments. Other netizens who are part of the online forum also believe that plagiarism was done. One of them even pointed out that “the one with the half arm outside the sleeve is the same as this.” (see image below).

ATEEZ 2022 Summer Photobook

(Photo : Nate Pann)
Concepts for ATEEZ’s Summer Photobook 2022 & NCT Dream’s ‘Hello Future’ Draw Comparison

How Are Netizens Reacting to ‘Similarities’ Between Concepts of ATEEZ’s 2022 Summer Photobook and NCT Dream’s ‘Hello Future’?

While some Nate Pann users agree that the concepts are similar, others say the concept is too common.

ATEEZ 2022 Summer Photobook

(Photo : Nate Pann)
Concepts for ATEEZ’s Summer Photobook 2022 & NCT Dream’s ‘Hello Future’ Draw Comparison

Here’s what netizens are saying:

“ATEEZ’s company is always talking about suing others but at this point, they should be the ones getting sued no?? Even as someone who’s not a fan looking at this, it’s way too similar.”

“ATINYs are funny. They were the ones talking about some trip to utopia while freaking hating on NMIXX and now they are the pens going ‘what’s similar? It’s such a common concept hahaha.”

“It’s way too similar. Why isn’t this turning into a scandal?”

“It thought they were in the same team.”

“The person who planned ‘Hello Future’ would be so dumbfounded.”

“But there were always a bunch of hippie concepts like this one. ATEEZ did the grassland concept before too.”

“Actually, everyone is plagiarizing each other. Writing this with the intent to criticize is really shallow.”

“I think it’s not something to argue about. It’s not an album concept, so I don’t think it’s even going to be called plagiarism.”

Do you think the concepts for ATEEZ’s 2022 Summer Photobook and NCT Dream’s “Hello Future” are the same?

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Written by Maria Scott

Credit: KpopStarz

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