After a series of school violence scandals, the Korean entertainment industry is experiencing tumultuous days when many consecutive dramas have been accused of distorting Korea’s history.
What happened to SBS’s “Joseon Exorcist” is the clearest evidence of how immense Korean audiences are in deciding the fate of an entire movie. After the first 2 episodes, “Joseon Exorcist” had to stop showing indefinitely; the main and supporting actors took turns to apologize, even causing SBS and YG Entertainment’s stock to drop seriously.
Following “Joseon Exorcist,” “Snowdrop” of JTBC is a drama that is facing a fierce boycott wave from the Korean public. From script information leaked online, many people angrily accused the crew of producing “Snowdrop” of insulting the sacrifices of those who sacrificed for Korean democracy by “romanticizing” sensitive issues during student democracy demonstrations 1980s.
Although JTBC has released an official statement confirming the audience’s criticisms are derived from unfounded speculations. However, the way JTBC described “Snowdrop” as a “black comedy” about an important historical period in Korea made Korean netizens even angrier.
With JTBC’s “add fuel to the fire” statement, a petition was sent to the Green House demanding to stop filming “Snowdrop,” quickly gaining more than 120,000 signatures in just 3 days.
Not only that, with the view that all the actors who agree to participate in a historical distortion movie are also at fault, Korean netizens calling for a boycott of all products that Jisoo (BLACKPINK) and Jung Hae In are advertising models.
A post listing the brands promoted by the two main actors of the film, with the words “Oppose Snowdrop,” received special attention as soon as they were posted on an online forum in Korea.
Products by Jisoo as advertising models:
- MICHAA (solo)
Products by Jung Hae In as an advertisement model:
- Eclipse (Mint)
While some people believe that Jisoo and Jung Hae In’s boycott of products has gone too far from their original purpose, many netizens still insist this is necessary to prevent “Snowdrop” from coming up. Some even called for stopping BLACKPINK music consumption until Jisoo withdrew from this movie or until “Snowdrop” announced to stop production.
What do you think about Knet calling for a boycott of products produced by Jisoo and Jung Hae In as advertising models, even stopping listening to BLACKPINK music?