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TXT’s latest trailer is “accused” of plagiarizing Burberry’s advertising ideas: Burberry’s director has spoken out

TXT's latest trailer is accused of plagiarizing Burberry's advertising ideas Burberry's director has spoken out

TXT has just released a very compelling concept trailer for their upcoming comeback, but it has met with some unexpected reactions.

TXT just released the concept trailer The Chaos Chapter: FREEZE a few hours ago and excited all their eagerly awaiting fans. However, shortly after its release, one netizen noticed a resemblance to an advertisement previously run by popular fashion brand Burberry in 2020.

TXT announce new album, The Chaos Chapter: FREEZE | Bandwagon | Music
TXT announce new album, The Chaos Chapter: FREEZE | Bandwagon | Music

Netizens gave the similarity in a post, pointing out similarities in the concept of the two videos. The trailer and commercial both have a weather concept, with blocks of ice and hail falling from the sky. This is TXT’s recent concept introduction …

… And this is an advertisement for the Burberry brand.

Here’s another look at TXT’s newly released concept trailer. Viewers can notice the ice behind the TXT members in the trailer, which is what makes them suspect of “plagiarism.”

Once again, we can see the “parallels” in Burberry’s advertising campaign. This fashion company also uses the concept of large ice falling from the sky. As models danced in the streets dressed in Burberry’s clothes, ice-breaking around them could be seen.

After watching the two videos, many other netizens agreed with the topic above; they said there are many similarities between them. Some even say that even the music in the videos is “a bit similar.”

| theqoo
| theqoo
  • It is really the same.
  • Well, they definitely used it (Burberry video) as their concept (TXT’s trailer.)
  • Honestly, without Burberry’s ads, they wouldn’t have been able to create this trailer.
  • Even the soundtrack is similar.
  • They (TXT) are definitely influenced by they (Burberry.)

Amidst the accusations, a netizen turned to Charles Brisgand, the person behind the ad. In a direct Instagram message, netizens asked the director if he had seen TXT’s concept trailer and how he felt about it being similar to his work.

In response, Charles Brisgand said that he didn’t know about TXT’s trailer, but he didn’t care much about it because this is obviously just inspired, not completely stolen ideas.

Đoạn tin nhắn với giám đốc của Burberry
A message with Burberry’s director

While HYBE Labels (Big Hit Entertainment) has not responded to these allegations, Charles Brisgand’s comments may have quelled any rumors and mixed reactions.

Below is the concept trailer of TXT and the advertisement of Burberry.

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